Oriented by what's possible, not just what's expected.

A fresh perspective to navigate complexity with clarity, creativity, and courage. Stay tuned.

North of Normal is a directional mindset. It’s for organizations ready to move beyond business-as-usual—to navigate complexity with more clarity, creativity, and courage. Whether scaling teams, aligning cross-functional efforts, or shaping strategy, the aim is to operate just north of normal—where meaningful work actually happens.